Thursday, March 31, 2011

Ben & Jerry's Clusterfluff

We haven't really talked about it on our blog but as you can see the cute icon on the right side of, you would have guessed that we are Moolets for Ben and Jerry's.


Being a Moolet, we are so pampered with pints of Ben and Jerry's ice-cream and the perks don't just stopped here.


Last Friday, we had a little ice-cream surprise as Ben & Jerry's has launched a new flavour and it was indeed sweet of Woody, the cow to deliver the sweet treat to our workplace.


I shared the ice-cream with several of my colleagues who have been eating lots of Ben and Jerry's ice-cream lately and they agreed unanimously that the peanut butter base was lovely but sweeter than the good old favourites such as Chocolate Macademia and Strawberry Cheesecake.

I guessed the sweetness is unavoidable due to the marshmallow content and for those who loves S'mores and Peanut Butter Cup, this might be a lovely fusion for you.

Ben & Jerry’s latest flavour

This new flavour, "Clusterfluff" is slated to be launched on 4 April (ie: next Monday!) and as part of the launch of this new flavour, Ben & Jerry’s is giving away free scoops of ice cream to all who play a mini game on Ben & Jerry’s Singapore Facebook page.

Minigame on Ben & Jerry’s Singapore Facebook page

This is really simple, just hop on to Ben & Jerry’s Singapore Facebook fan page and you will see the game, “The Missing Clusters”.

The missing clusters I

The task to "find" the missing ingredients of Clusterfluff and with a few clicks and a bit of luck, you will be rewarded with the coupon to redemn a free scoop of Clusterfluff at the Ben & Jerry's at Vivocity.

The launch game screen shows a map of the city. Clicking the map will trigger a countdown timer to start immediately, giving the player three seconds to click on any of the five highlighted boxes on the map.

There are three levels – each dedicated to uncover a missing ingredient – to complete the game. The player gets four chances at each level. Upon clicking the correct highlighted box, the player moves on to the next level to find the next missing ingredient.

Completing the minigame

Upon completing a game, the player will be prompted to enter his/her email address to receive a coupon for a free scoop of Clusterfluff ice cream!

Ben & Jerry's
1 Harbourfront Walk
Singapore 098585
Tel: 6376 9917


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